ISA runs intensive training courses, seminars and workshops on different aspects of advertising adding to the members' knowledge and skills and learn new techniques in the field of advertising at affordable costs.
Well attended workshop held by the ISA in Bengaluru on September 26, 2016 on "Digital Measurement"
- Created on Wednesday, 26 October 2016 15:30
The audience were given a brief idea about the ISA and its services.
After inaugural words by the ISA’s Vice Chairman for South India Mr.Chandru Kalro in presence of Executive Council Member, Mr.Ajoy Chawla, the first session was by GroupM’s Mr.Harish Nair. Other sessions were by speakers from Millward Brown, Comscore, Nielsen India & ‘22 Feet Tribal Worldwide’ followed by a panel discussion regarding robustness and transparency of cross-media digital measurement and transparency. Panellists were in a good blend from Advertisers, Publishers, Measurement and Ecom Companies.
Venue(hall in ITC Infotech Park) and AV support devices were by courtesy ITC Limited. Standees placed in the venue were by courtesy TTK Prestige Limited.
A well-attended Workshop organized by the ISA on December 10, 2015
- Created on Saturday, 09 January 2016 00:58
ISA had a very interesting, interactive workshop attended by over 90 participants from different industries – consumer goods, retail, durables, media, ad agencies and researchers – on the topic of developing consumer insights to stimulate brand growth. The workshop was conducted by the marketing guru Paddy Rangappa, who has over 25 years’ experience across marketing disciplines in blue-chip FMCG (Procter & Gamble) and retail (McDonald's) companies in India, Indonesia, Singapore and the Asia Pacific Middle East Africa region. His last job was Vice-President – Brand Development for McDonald’s in the region. Paddy is also the author of Been There Bungled That (Random House), a regular columnist at The Hindu, a leading Indian newspaper, and an accomplished public speaker. In Paddy’s words, “Today ‘insight’s is one of the most over-used words in business lexicon is ‘insights’. In a way that’s good because it shows companies realize they need insights. But it’s also not so good because we are overusing ‘insights’ to cover everything, from business data to consumer research findings and many things in between.”
ISA Global CEO Conference
- Created on Saturday, 16 November 2013 14:42
Our Global CEO conference in October 2013 on “Navigating a VUCA world” when we had Chief Executive Officer of Unilever, Mr Paul Polman deliver the key note address besides other senior leaders of the Indian industry as Mr. R. Gopalakrishnan, Director, Tata Sons, Mr. Marten Pieters, Managing Director and CEO, Vodafone India, Manu Anand, President, India and South Asia, Mondelez International Managing Director, Cadbury India, Mr. Ravi Kant, Vice Chairman, Tata Motors, Mr. Pawan Munjal, Managing Director and CEO, Hero Motocorp Ltd. Each speaker session had moderation by one of the members of the Executive Council of the ISA with appropriate audience interaction.
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Understanding Marketing ROI
- Created on Friday, 14 September 2012 19:53
It is great pleasure to share that the Seminar on "Understanding Marketing ROI" went very well as the participants' enthusiasm, feedback and appreciative emails convey. There were 43 participants from 25 companies in total.
Mr. Hemant Bakshi's nod to Title Sponsor from HUL gave an excellent fillip. Mr. N. Srikumar's Associate Sponsorship from IOCL supplemented it.
ISA Seminar: Sustainability Marketing Perspectives
- Created on Thursday, 15 December 2011 21:07
Sustainability Marketing 3,
IIMK, Prof. K. Purani
59th AGM - Excerpts from Chairman's speech
- Created on Wednesday, 16 November 2011 16:26
Overview: The ad spend in 2011 would be of a 17% growth over that of the year 2010. In spite of various challenges there looked to be an upward trend in the going of the advertising. The rural markets in India were estimated to be becoming more potential too.