Background And Current Status
- Last Updated on Tuesday, 15 September 2020 19:16
The Indian Society of Advertisers (ISA) was founded and registered as a company 68 years ago (1952) by a like minded group of large advertisers of those times. The original member companies and their representatives were:
|Bata Shoe Company, Calcutta||R. Ray, Publicity Manager|
|Birla Bros. Ltd., Calcutta||Gangadhar Makheria, Secretary & Chief Accountant|
|Corn Products Co. (India) Ltd., Bombay||P.H. Brown, Director|
|Glaxo Laboratories (India) Ltd., Bombay||R. A. Haryott, Director|
|Parle Products Manufacturing Co. Ltd., Bombay||P. Mohanlal, Director|
|Polson Ltd., Bombay||Lt. Col. J.D. Kothawala, Director|
|Tata Industries Ltd., Bombay||F.S. Mulla, Public Relations Officer|
|West End Watch Co., Bombay||M.R. Bavier, Esq., General Manager|
While registered as a company under section 25 of the Companies Act, it is a non-profit organization and is exempt from paying Income Tax under Section 11 of the 1.T. Rules 10 (23).
Over the years nearly all major advertisers have become members of the ISA and its current membership of around 160 is spread throughout the length and breadth of the Country,
Its membership includes almost all the large and prestigious advertisers like Asian Paints, Bata, Britannia, Cadbury, Castrol, Coca-Cola, Colgate-Palmolive, Dabur, Godfrey Phillips, Godrej, Hero Honda, Procter & Gamble, Hindustan Unilever , ITC, Mahindra, Marico, HCL,Reliance ADAG, UB Group, MRF, Nestle, Nirma, Pepsi, P&G, Raymond, Reckitt, SmithKline Beecham, Tata Tea, Tata Motors, Titan and WIPRO, to name just a few. Among large Public Sector Enterprises who are members are companies like Air-India, Bharat Petroleum, Indian Oil and LIC.
Collectively, the membership of The ISA accounts for approximately more then two thirds of the annual advertising expenditures made in India.