Encouraging New Media

ISA has been constantly on the vigil to explore opportunities to enhance and exploit available media as well as to encourage new media for the benefit of advertisers

ISA played a crucial role in working with the Government to allow commercial broadcasting on Radio and Television in days when there were Government controlled/owned mediums.

It continues to provide information to its members through articles in its quarterly publication – NUTSHELL – which keeps them abreast of the developments of new mediums of advertising (e.g. Interactive, Internet, TV etc.).