News & Events - The Indian Society of Advertisers

Announcement of Neel Pandya as Head of the ISA Media Forum

Details: Created on Saturday, 28 November 2020 14:46

Announcement of Neel Pandya as Head of the ISA Media Forum

Message from ISA Chairman Sunil Kataria to Members, announcing appointment of Sushil Matey as CEO

Details: Created on Monday, 09 November 2020 13:52

Message from ISA Chairman Sunil Kataria to Members, announcing appointment of Sushil Matey as CEO

ISA extends support to Tanishq

Details: Created on Thursday, 15 October 2020 16:42

Media Release :

In a statement, the ISA defended the Tata-owned jewellery brand: "Tanishq is an ISA member and ISA supports them. This advertisement had been viewed at Advertising council of India (ASCI) by an independent panel of multiple stakeholders from industry and society and the panel had not found anything objectionable, indecent or repulsive that could lead to any widespread offence.”

The Indian Society of Advertisers (ISA) elects Sunil Kataria as Chairman for 2020-21

Details: Created on Tuesday, 22 September 2020 21:39

Media Release :

The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman

ISA Knowledge Series Session on "Influencer Marketing - The Big Revolution" held on Zoom on September 04, 2020

Details: Created on Thursday, 10 September 2020 23:19

The ISA Knowledge Series session held on Zoom on the topic “Influencer Marketing – The Big Revolution” on 4th September, 2020, went well with 56 participants.

We had 4 speakers. Presentations by Bhaskar Ramesh (Director -Google) and Rohit Raj (BBKiVine) were followed by interaction with them and also the two Content Creators cum Influencers Sakshi Sindwani and Ankush Bahuguna.

Below are some of the highlight points from the session:

Heard from Google how Nestle created content basis YT content creators and increased sales for their brand Maggie
Influencers are ok working directly with brands
Influencers are open to new model of working like pay per sale / commission based model similar to China
If freedom given to content creators with limited boundaries by brand, there is a better output expected
Influencers know the followers far better and hence feel the freedom to work to the best
‘Always-on activation of influencer’ mode works better than one-off
It is very important to define the objective of the influencers campaigns and measure results against the same only. That helps brand to read the effectiveness of the campaign better.

We had Core Media Committee member Neel of Loreal getting the speakers and moderating the session, while Rajiv Dubey of Dabur moderated the Q&A part.

Feedback from participants were very appreciative of the session.

The ISA presents - Decoding the New Normal in Media & Communication

Details: Created on Thursday, 06 August 2020 22:31

A session on “Decoding the New Normal in Media and Communication”, was held on Zoom on July 23, 2020. 80 participants attended. Secretary General Y Harakrishnan and Core Media Committee member Rajiv Dubey shared their initial words and welcomed the Speakers , participants from ISA , industry and other advertiser invitees.

Speakers were eminent names as Prasanth Kumar – CEO (South Asia), GroupM, Tushar Vyas – President (South Asia), GroupM, M A Parthasarathy (MAPS) – CEO (South Asia), Mindshare, Vishal Jacob – Chief Digital Officer, Wavemaker and Karthik Nagarajan – Chief Content Officer, Wavemaker.

The session explored on how would the new normal look like, Observations on the changes in consumer behavior, Impact of such changes on the media landscape and Challenges that we foresee and how can brands be read.

Post program feedback from participants were in appreciation and in suggestion of topics with request for further such programs.

The WFA Forum in partnership with the ISA was held in Mumbai on July 03, 2019. It was a well-attended session despite the travel challenge posed by the monsoon weather in Mumbai!

Details: Created on Friday, 02 August 2019 15:12

The facilitators were Mr. Robert Dreblow, Global Head of Marketing Services, WFA and Ms. Julia, Manager, Global Marketing Services, WFA.
In the first session on “The future of Client-Agency relationships”, agency stalwarts were the panelists who brought out finer elements for healthier client-agency partnerships:

Mr. Tarun Rai, Chairman & Group CEO, South Asia, Winderan Thompson
Mr. Ashish Bhasin, CEO- Greater South and Chairman & CEO – Dentsu Aegis Network, India
Mr. N. S. Rajan, Managing Director, Ketchum Sampark
Mr. Prasun Basu, President – South Asia, Nielsen

After the above session there was an interesting interaction with the audience.
In the second session , towards “Effective Global Agency Management” experiences towards becoming more effective clients with proper motivation and collaboration wer shared by

Ms. Rohini Miglani, Director, Integrated Communication, APAC, P&G
Mr. Vivek Srivatsa, Head of Marketing, Passenger Cars, Tata Motors

The above session had a workshop with excellent participation of the Advertiser members of the WFA and the ISA who were present.
In the third and final session, on the “The Rise of Influencer Marketing”, Ms. Julia presented the results of a recent survey. There was then a session by:

Ms. Manasi Narasimhan, VP & Head – Marketing & Communications, South Asia, Master Card, sharing how effectively their organization worked with influencers globally and the great learnings that emerged.

Secretary General of the ISA Mr. Y Harakrishnan thanked Mr. Robert Dreblow, Ms. Julia for having come and led the sessions so well, all panelists and speakers of the three interesting sessions, Mr. Bharat Patel for his inputs all along, Mr. Sunil Kataria for his overall support and Mr. Atul Agrawal for the excellent hosting.