Special session on Tech Stack Marketing Options to the ISA members held on September 18, 2019


The ISA had organized a special session on September 18, 2019 for the members when Mr. Waheed Bidiwale, Global Vice President – Strategy & Consulting, Verticurl, a WPP Company delivered a session on the topic of “Full tech stack marketing options: Players in the market; Pros n Cons; How it can influence at each point of consumer journey”.

Mr. Bidiwale spoke elaborately with illustrations and details. Following were some of the key elements that were covered in his session.

  • The most important objective for the Marketing Technology Strategy to achieve the challenges in path of achieving the Marketing Technology,
  • Reasons for managing Customer journeys
  • MARTECH STACK components
  • MARTECH driving ROI
  • Reasonable time frame from implementation to ROI on MARTECH


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