Welcome to the ISA Resource Center. Here you will find various useful resources regarding Advertising Guidelines, videos, and much more.


Articles

Various articles of use for Advertisers also including articles from our magazine 'Nutshell'

Selecting a Media Agency

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Global News _ WFA

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Media auditing in APAC_5
things from WFA

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Leave Behind Docket

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Marketing


ISA Advertising Role and Value



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International Developments on Media Audience Measurement and Advertising Self Regulation

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Information And Guidance To Advertisers

The ISA has various publications to keep advertisers abreast of all happenings in the world of advertising.

ISA Publishes “Nutshell”, a quarterly that carries articles of futuristic business importance, and Annual Directory of Important Dailies

Being a member of the World Federation of Advertisers (WFA), ISA has access to developments across the world in the field of advertising. It is therefore in a position to guide advertisers on issues like:

  • Advertising Briefing Procedures
  • Advertising Research Procedures
  • Agency Compensations and Contracts
  • Codes of Advertising
  • Media Selection and Planning
Agreement between Agency and Client

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Process for Advertising Agency Selection

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WFA/EACA Global Guidelines on Pitching

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Advisory on HD Feeds


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Model Broadcasting Contract


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Presentation by Jeremy, speaker from UK, to ISA audience on “Client-Agency Relationship Enhancement”.

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Application form for ISA Membership

Membership Application

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Nutshell

You can find here latest Nutshell articles and previous issues.

Understanding Customer
Journey Mapping

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Coversational Marketing

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Understanding Content
Strategy

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Understanding Customer
Experience Marketing

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Understanding Personalized Marketing

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Technology and its
impact on Marketing

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Artificial Intelligence and it's
Impact on Digital Marketing

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Understanding Machine
Learning

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Understanding Content
Marketing

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Understanding Interactive
Content

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Understanding Influencer
Marketing

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Understanding Social
Listening

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Social Media: The New Hybird
Element Of The Promotion Mix

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Leveraging Railway Media
For OOH Growth

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Understanding Social
Media Marketing

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Understanding Digital
Advertising Supply Chain

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Consumer Insights - A deep dive into the minds of the Consumers

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Demystifying Mobile
Advertising

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Understanding Growth
Marketing

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Competing in a
Crowded Marketplace

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BARC's Presentation - AAAI – ISA meeting 17th Oct 2016

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