Seminars and Workshop

ISA runs intensive training courses, seminars and workshops on different aspects of advertising adding to the members' knowledge and skills and learn new techniques in the field of advertising at affordable costs.

Well attended workshop held by the ISA in Bengaluru on September 26, 2016 on "Digital Measurement"

Created on Wednesday, 26 October 2016 15:30

The audience were given a brief idea about the ISA and its services.

After inaugural words by the ISA’s Vice Chairman for South India Mr.Chandru Kalro in presence of Executive Council Member, Mr.Ajoy Chawla, the first session was by GroupM’s Mr.Harish Nair. Other sessions were by speakers from Millward Brown, Comscore, Nielsen India & ‘22 Feet Tribal Worldwide’ followed by a panel discussion regarding robustness and transparency of cross-media digital measurement and transparency. Panellists were in a good blend from Advertisers, Publishers, Measurement and Ecom Companies.

Venue(hall in ITC Infotech Park) and AV support devices were by courtesy ITC Limited. Standees placed in the venue were by courtesy TTK Prestige Limited.

From our wrapping up session amongst the advertiser participants and from their feedback the following points in summary emerged.

  • The ISA having come and done a workshop in South India was highly commended.
  • About six new topics were suggested by the group for further programs by the ISA in south India.

A well-attended Workshop organized by the ISA on December 10, 2015

Created on Saturday, 09 January 2016 00:58

ISA had a very interesting, interactive workshop attended by over 90 participants from different industries – consumer goods, retail, durables, media, ad agencies and researchers – on the topic of developing consumer insights to stimulate brand growth. The workshop was conducted by the marketing guru Paddy Rangappa, who has over 25 years’ experience across marketing disciplines in blue-chip FMCG (Procter & Gamble) and retail (McDonald’s) companies in India, Indonesia, Singapore and the Asia Pacific Middle East Africa region. His last job was Vice-President – Brand Development for McDonald’s in the region. Paddy is also the author of Been There Bungled That (Random House), a regular columnist at The Hindu, a leading Indian newspaper, and an accomplished public speaker. In Paddy’s words, “Today ‘insight’s is one of the most over-used words in business lexicon is ‘insights’. In a way that’s good because it shows companies realize they need insights. But it’s also not so good because we are overusing ‘insights’ to cover everything, from business data to consumer research findings and many things in between.”

Saugata Gupta, Chairman – ISA and Managing Director & CEO, Marico Limited said: “Given the complexity of marketing to an ever changing consumer set in the new global economy, it has become imperative to go beyond conventional marketing methodology and move into an area where one can understand the consumer better. Consumer Insight & Research are key to understand the consumer’s mind and why he/she makes a certain purchase and to project what could occur in the future. The clearer the insight, the more accurate the foresight and the effectiveness in business”.

The workshop showed how to connect with today’s hyper-busy, always-digitally-engaged consumers with real consumer insights; how to follow a systematic process to develop insights starting from data; and how to use the insights to develop a business and marketing plan. The workshop was full of real, live examples and participants were engaged to contribute through numerous exercises.

Everyone was engaged and energised. Participants of the workshop said that the session was very useful and they learned things they could apply in their jobs.

ISA Global CEO Conference

Created on Saturday, 16 November 2013 14:42

Our Global CEO conference in October 2013 on “Navigating a VUCA world” when we had Chief Executive Officer of Unilever, Mr Paul Polman deliver the key note address besides other senior leaders of the Indian industry as Mr. R. Gopalakrishnan, Director, Tata Sons, Mr. Marten Pieters, Managing Director and CEO, Vodafone India, Manu Anand, President, India and South Asia, Mondelez International Managing Director, Cadbury India, Mr. Ravi Kant, Vice Chairman, Tata Motors, Mr. Pawan Munjal, Managing Director and CEO, Hero Motocorp Ltd. Each speaker session had moderation by one of the members of the Executive Council of the ISA with appropriate audience interaction.

Understanding Marketing ROI

Created on Friday, 14 September 2012 19:53

It is great pleasure to share that the Seminar on “Understanding Marketing ROI” went very well as the participants’ enthusiasm, feedback and appreciative emails convey. There were 43 participants from 25 companies in total.

Mr. Hemant Bakshi’s nod to Title Sponsor from HUL gave an excellent fillip. Mr. N. Srikumar’s Associate Sponsorship from IOCL supplemented it.

Mr. Bharat Patel’s word got us participants from Hindustan Pencils and through AAAI as he wrote to them . Mr. Kurush Grant saw to 8 nominations from the ITC. Mr. Narendra Ambwani’s word drew participant from Godrej Consumer. Mrs. Paulomi’s Raymond contact got us two nominations.

Mr. R. Ramakrishnan gave a flying start with his inaugural speech that highlighted the seminar topic and also about the ISA. His contribution during Prof. Arora’s session added up. Mrs. Paulomi Dhavan joined in the evening. Before presenting mementos to speakers and participants, she made some key take-home points, recalled about other knowledge series programs done by the ISA & invited companies work still closely with us.

Prof. Ashok Arora of MDI, Gurgaon and Mr. Bharat Rajamani of Ernst & Young delivered sessions of insights on Marketing ROI perspectives.

Sessions in good blend of experience, practicability & insights came from vibrant speakers viz Mr. G.K. Suresh of ITC, Mr. Anshul Asawa of HUL, Mr. N. N. Rao of IOCL, Mr. Inderjeet Singh of P&G and Mr. Arun Sharma of Airtel. It was an excellent support that way from Messrs. Kurush Grant, Hemant Bakshi (and Abhiroop), N. Srikumar, Kainaz Gazder and Bharat Bambawale respectively, as they introduces these colleagues of theirs to us. The sessions were of that interest that audience did not mind a slight stretch of the day.

After the seminar before close of day, we showed live the new ISA website under process to the participants. I was sharing about the inputs from Mr. Narendra Ambwani. Members liked the new features and creation of forum that provides for their involvement, interaction, exchange of ideas, presenting queries and sharing expertise.

The ISA was complimented on having done such a seminar. We will also make this linger further through creating a network for interaction with these participants, uploading interesting pieces from the seminar in to our website, sharing the seminar presentations with the participants and so on.

Right from the announcement through the completion of the seminar, there were very concerted efforts in all aspects of organizing & conducting, particularly in roping in as many nominations as possible. I gladly acknowledge the team work by the staff of the secretariat all along.